Michael J. Kelly

Michael Kelly is the founder and CEO of Ridge Consulting. Ridge Consulting is a Software Marketing Company focused on helping software companies generate new business in Europe and North America. The company provides a range of IT lead generation and IT Pay Per Lead services. Contact: Michael Kelly Ridge Consulting +353 91 444 124 mkelly@ridgebusiness.com

 Articles by this Author

What is the biggest challenge facing channel marketing Director’s today Anecdotal feedback from many indicates that it is the reluctance of channel partners to engage in co-marketing campaigns with them, despite substantial MDF funds being on offer

Let's face it - if your company grows, you are going to need to add some form of resource management to your systems to make your life easier The most effective way of doing so is through ERP software, but finding the right solution for your ERP needs can be tough if you don't know what you're looking for

As your business grows, the increasing number of employees, clients, products, services, and functions increases the complexity of organizing the data associated with each of these entities One way to streamline system processes and data control is with the implementation of Enterprise Resource Planning (ERP) software

Sales VP's and Directors at software and technology companies consistently bemoan the fact that the leads provided by their outsource lead generation companies are either weak or unsuitable However, a new approach to IT lead generation has recently been launched by software marketing company "Ridge Consulting" which may eliminate this complaint once and for all



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